News Release

California Faculty Association Ad Campaign Targets Excessive Pay for Cal State University Executives
Ads Highlight the Chancellor’s Misplaced Priorities at a Time Budgets are Being Slashed and Student Fees Are Being Raised

For Immediate Release

Sacramento, CA – Today, the California Faculty Association launched an online ad campaign targeting decisions by the California State University Administration that prioritize executive salaries over students and the classrooms.

A recent example that led to public outcry and critique by the governor was a CSU Trustees decision to increase the salary of a CSU campus president by $100,000 per year over his predecessor at the same time that the system’s budget is being slashed and that the Trustees raised student fees.

The ads, which feature dollars raining down on the Monopoly Man, will run for four weeks on,, and

When users click on the ads, they are taken to an online petition protesting executive pay for California State University executives and that asks Governor Brown to continue pressing for “a new pattern of public service that is appropriate for leaders of a public institution.” To the view the petition, visit

Lillian Taiz, President of the California Faculty Association, said, “Working for the university is about performing public service, which Chancellor Reed obviously doesn’t get. He is completely out of touch with what is happening on CSU campuses throughout the state and faculty and students are fed up.

“The CSU is not a place for executives to get rich – it is a place to advance the people of California. It is time for the leaders of the California State University to serve the public, not themselves,” she said.

“In just a few days, more than 2,200 people have signed the online petition calling on the Administration to put accessible, affordable, quality education first,” Taiz said.

For information on the ad campaign and online petition, contact Alice Sunshine or Lisa Cohen .

The California Faculty Association represents the 20,000 instructional faculty, librarians, counselors and coaches in the California State University

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